Visual Identification Design
Visual identification design begins with research and planning.
Understanding the client’s business is essential to defining
a problem, designing a solution, and implementing a plan of action.
The development of a logo is often the cornerstone of a visual
identification program. A logo should be memorable and evocative
of the business or organization it represents and identifies.
When all of the program elements – from logo and typography, stationery, publications, signs, and website – are well-coordinated, the result is a visual identity that is clear and effective.