Crystal Spring Farm
Logo and Graphics

A local farm was in need of a new visual identity. The root vegetable, the carrot, was settled upon early on in the design process. An effort was made to develop an identity that is professional, serious, and evocative of the Farm. At the same time, it felt appropriate to balance the professional with the playful. This new visual identity, with its symbol and typography consistently implemented, offers a "fresh start," not only for the Farm, but in a global sense in terms of awakening our community, and others, to the value and crucial importance of organic, sustainable food sources.